Privacy Policy

Last Updated: August 19, 2025

Cookie Settings

Introduction

Apex Pro Studio (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and safeguard your information when you use our website https://apexpro.studio (the “Service”).

We process your personal data in line with the General Data Protection Regulation (GDPR) and applicable Belgian and EU laws. By using the Service, you agree to this policy.

Information we collect

We may collect the following types of data:

  • Identification and contact details: such as your name and email address when you submit forms, sign up for newsletters, or contact us.

  • Technical data: such as IP address, browser type, and device information.

  • Usage data: such as pages visited, time spent, and interactions on the Service (collected via cookies and similar technologies — see our cookie manager for details).

Legal basis for processing

We process your data on the following bases:

  • Consent (e.g., for newsletters, personalized ads, cookies).

  • Contractual necessity (e.g., when providing services you request).

  • Legal obligation (e.g., accounting or tax requirements).

  • Legitimate interest (e.g., improving the Service, preventing fraud, or securing our systems), provided your rights do not override these interests.

How we use your information

We use your personal data to:

  • Provide and improve the Service.

  • Communicate with you (e.g., regarding purchases, support, or updates).

  • Send marketing communications where you have given consent (you can opt out at any time).

  • Analyze performance and personalize your user experience.

  • Deliver targeted advertising through tools like Meta Pixel, Google Analytics, or similar technologies.

Data sharing and transfers

We may share your data with trusted third parties, such as:

  • Service providers (e.g., hosting, analytics, email delivery).

  • Advertising platforms (e.g., Meta, Google) for targeted campaigns — which may involve transfers outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards (such as EU Standard Contractual Clauses).

  • Legal authorities when required by law.

We never sell your personal data.

Data retention

We keep your personal data only as long as necessary for the purposes described in this policy:

  • Contact details (e.g., newsletters): until you unsubscribe.

  • Transaction data: up to 7 years to comply with tax/accounting laws.

  • Technical/usage data: typically no longer than 26 months, unless required for security or legal purposes.

Your rights

Under the GDPR, you have the right to:

  • Access your data.

  • Correct inaccurate data.

  • Request deletion (“right to be forgotten”).

  • Restrict processing in certain cases.

  • Object to processing, including direct marketing.

  • Receive your data in a portable format (data portability).

  • Withdraw consent at any time (without affecting prior lawful use).

  • Lodge a complaint with the Gegevensbeschermingsautoriteit (GBA) in Belgium or your local supervisory authority.

You can exercise these rights by contacting us (see below).

Children’s privacy

We do not knowingly collect personal data from children under 16. If you believe a child has provided us with data, please contact us and we will delete it.

Security

We use appropriate technical and organizational measures to protect your personal data. However, no system is completely secure, and we cannot guarantee absolute protection against unauthorized access.

Contact Us

If you have questions or concerns about this Privacy Policy, please reach out:

Apex Pro Studio
Baliestraat 54, Gent 9000, Belgium
Email: mats@apexpro.studio
Phone: +32 472 782 997

Bouw je merk