Brand story
Persona builder
Foundation
Mission maker
Positioning
Brand experience
Strategy
Brand Clarity turns ideas into brands
A founder-first framework in Notion. It sharpens your story, sets your foundation, aligns your message, and grows with you. For websites, decks, ads, and every decision in between.
This is not:
Trusted by 60+ founders
The framework I wish I had, so I built it for you
After ten years of brand work I kept seeing the same gap: founders with strong ideas but no clear system. Strategy was either overpriced or shallow. I built Brand Clarity to change that—practical, affordable, and made to make you think, so your brand doesn’t end up as one dull AI soup.
Mats Van Eccelpoel
Founder Apex Pro Studio
The framework I wish I had, so I built it for you
After ten years of brand work I kept seeing the same gap: founders with strong ideas but no clear system. Strategy was either overpriced or shallow. I built Brand Clarity to change that—practical, affordable, and made to make you think, so your brand doesn’t end up as one dull AI soup.
Mats Van Eccelpoel
Founder Apex Pro Studio
The toolkit behind brands that stand out
Seven chapters, 130+ exercises, templates, and founder notes. A toolkit that turns sharp thinking into daily practice for founders and lean teams.
Brand Story
Chapter 1
Define your origin and spark. Write the story that makes people care.
Persona Builder
Chapter 2
Pin down who you serve and how they decide, so your message hits.
The Foundation
Chapter 3
Set values and principles that guide choices and keep you consistent.
Mission Maker
Chapter 4
State the change you commit to and the impact that drives you forward.
Positioning
Chapter 5
Claim the edge that sets you apart, and own the trade-offs that matter.
Experience
Chapter 6
Translate your brand into clear, consistent touchpoints people remember.
Strategy
Chapter 7
Bring it all together in a roadmap that directs every move you make.
Future updates included
Stay current with new cases, templates, and tools added over time.
One plan. Lifetime access.
Lifetime access to the full Brand Clarity framework, 130+ exercises, examples, and templates. Use it solo or with your team. Always in Notion, always updated.
Lifetime
€200
- Full Brand Clarity Framework
- 7 chapters + lifetime updates
- Built to work solo
- Access anywhere via Notion
Get a free preview
See how the framework helps you clarify your message, attract the right audience, and so much more.
Founders love Clarity. Your customers too.
Ida from Curieus
Brand Clarity exposed blind spots I never knew I had. Now my brand is unmistakable, and new customers discover Curieus every day without advertising.
- Search CTR up by +453,33%
- Inbound leads up by +700%
Joeri from Ask Delta
This framework helped me reposition my translation services to stand out in an AI-saturated industry. Clear, personal and future ready. This rebrand sets the stage for real growth.
- Clearer positioning in a crowded market
Oona from Maghribi Mood
Brand Clarity gave me sharp insights and made my positioning so much clearer. It helped me rethink my message, refine my tone, and define what really sets me apart. Easily worth twice the price.
- Consistent tone across all channels
Sophie (starting up her business)
I started working with Brand Clarity and I’m really excited. Curious to see the full impact once I complete it. Already much better than the tools I’ve been given so far.
- Clearer structure from day one
Here’s what most people ask
What exactly do I get?
Is this in English only?
Is this a quick win or a deep dive?
Do I need branding experience?
Can I reuse this with clients or my team?
Can I access future updates?
Can I get an invoice?
Every strong brand
starts with clarity
Set the foundation today.
The rest follows.