Branding cases
I'm proud of
These branding cases showcase how brands sharpen their stories and establish a strong visual presence. Each case is unique, and I love helping businesses craft a powerful identity. Below, you’ll find a selection of projects where strategy, identity, and impact come together.
Full Service
Website
Social Media
Don't rip your pants chasing the new
After eight years, Ida from Curieus wanted to refresh her clothing alteration business. Together, we developed a strong brand strategy and visual identity that reflects her ambitions—not a dusty old look, but a fresh, dynamic brand with a quirky mascot: Bobby! Her online presence skyrocketed, with local SEO quadrupling her organic reach. Click here to read more about Curieus’ rebrand.
Curieus
Ida Jacobs
blijfcurieus.be
Very satisfied with our collaboration. Mats from Apex Pro has an eye for detail while keeping the bigger picture in focus. Thank you so much for all your help!
60 minute identity
Carry puts your brand in motion
Carry brings offline advertising to life with a fleet of moving ads. In my 60 Minute Brand Identity series, I craft a complete visual identity in just 60 minutes—fast, intentional, and without unnecessary iterations. For Carry, I translated their dynamic concept into a sleek, high-tech wordmark with a transforming ‘C’ that emphasizes speed and tracking. Deep blue with neon accents connects to data and city lights, while heatmap effects and sharp animations reinforce their high-tech positioning.
Carry
Jef Vanderbeken
carrygroup.be
On Demand
Video
Social Media
Sharing Alpro’s Plant-Power with the world
(Project under NDA) For Alpro, I handled various assignments, from creating engaging social media ads to transforming internal presentations into visually appealing and dynamic experiences. Even dull town hall meetings got a visual upgrade.
Alpro
alpro.com
Full Service
Naming
Ecommerce
A unique online clothing library for kids
Sophie had a brilliant idea: an online clothing rental service for children. Babies and toddlers outgrow clothes fast—why not rent and swap instead of constantly buying new? I helped her with everything: from a compelling brand name to a user-friendly platform that allows parents to seamlessly switch between sizes and styles.
Happy Kiddo
Sophie Devolder
Mats has an eye for detail, works incredibly efficiently, and is proactive. He thinks along and does what’s needed to push you forward. It’s clear he treats every project as if it were his own. His range of complementary skills allows him to achieve a lot without relying on external parties. Profiles like his are rare!
Full Service
WIP
Naming
Need a translation? Ask Delta
In a world full of ChatGPTs and AI tools, authenticity fades fast. But a personal approach stands out. Delta Translations had an outdated, stiff image and needed a fresh rebrand. I helped Joeri transform his company into Ask Delta. A smart, approachable, and modern player in the translation industry with a name that instantly connects.
Ask Delta
Joeri Couvreur
Full Service
WIP
Naming
Branding project in progress. More soon!
Founder
WIP
Making sustainability second nature in every home
At Bonter, I make sustainability effortless. With thoughtful design, seamless usability, and inspiring content, we turn food waste into something valuable—without the hassle. But Bonter is more than a brand—it’s an experience. A moment of calm in a fast-moving world. A conscious pause to take care of yourself, your surroundings, and nature. It’s an invitation to make an impact—without it feeling like a chore.
Bonter
Mats Van Eccelpoel
bonter.co
Bonter is my passion project. Tackling organic waste in small apartments. Making sustainability fun and accessible to anyone while giving back to the earth.
On Demand
Planning
Activation
Testing Pulse’s global strategy in a local niche
(Project under NDA) For Pulse Global, I co-created an interactive online platform to discover new tech talent. Think of it as a digital escape room for developers, where only the smartest and most innovative minds could pass the test. A technically challenging project, with branding that balances playfulness and professionalism.
Pulse Global
Philippe Herbert
Over the last few months, I’ve experienced Apex Pro and Mats as a highly creative, efficient, and forward-thinking partner in launching a new venture. Punctual and reliable. He asks the right questions and delivers surprising solutions. He structures and organizes like no other. A true recommendation!
Full Service
WIP
Naming
Need a translation? Ask Delta
In a world full of ChatGPTs and AI tools, authenticity fades fast. But a personal approach stands out. Delta Translations had an outdated, stiff image and needed a fresh rebrand. I helped Joeri transform his company into Ask Delta. A smart, approachable, and modern player in the translation industry with a name that instantly connects.
Ask Delta
Joeri Couvreur
Brand Director
The #1 investment tracker
During my time as Brand Director at Delta Investment Tracker (a subsidiary of eToro), I helped build a strong and recognizable brand. From social ads and influencer partnerships to a revamped website and a distinctive visual identity seen by millions worldwide. Branding isn’t a one-time effort—it’s a continuous process of refinement and optimization.
Delta Investment Tracker
delta.app
On Demand
A cozy wine bar in the heart of Ghent
EVÍN Wine Store & Bar wanted branding that felt as warm and refined as their wines. I helped Eva craft a strategy that brought their story to life: an elegant logo, a rich color palette, and a brand identity that reflects their deep passion for wine.
EVÍN Wine Store & Bar
Eva Van Der Gucht
Mats helped me build a strong brand strategy, paying attention to every aspect of my business. His fresh ideas and sharp insights resulted in a unique and successful approach. He thinks beyond design and marketing, and I highly recommend him to anyone looking to innovate.
On Demand
A brand movie that makes you dream away
(Project under NDA) For Danone, I worked on various projects, including editing their Oîkos brand movie. A short video that instantly transports you to a sun-drenched Greek island, bringing the brand’s essence to life.
Danone
danone.com
On Demand
An interactive platform for the people of Ghent
For the City of Ghent, I developed an intuitive platform that allows residents to rent out or find parking spots in their neighborhood. It includes practical tools like rental contracts and “For Rent” signs for individuals. Businesses with unused parking spaces outside working hours can also list their spots. A smart solution to make better use of available parking spaces in the city.
City of Ghent
Mobility Department
stad.gent
From scattered ideas
to a strong brand
My approach gives your brand structure and direction, ensuring it tells a compelling story that sticks with your audience.
Blog
Practical tips, inspiring case studies, and book recommendations to strengthen your brand.