Trusted by 120+ founders, marketers and brand builders
Turn ideas into brands that make sense and money
Brand Clarity is a founder-first framework in Notion that turns scattered thoughts into a clear, usable brand strategy. For websites, decks, ads, and every decision in between.
The framework I wish I had, so I built it for you
After ten years of brand work I kept seeing the same gap: brilliant ideas held back by the lack of a clear system. Strategy was either overpriced or shallow. I built Brand Clarity to change that—practical, affordable, and made to make you think, so your brand doesn’t end up as one dull AI soup.
Mats Van Eccelpoel
Founder Apex Pro Studio
The framework I wish I had, so I built it for you
After ten years of brand work I kept seeing the same gap: brilliant ideas held back by the lack of a clear system. Strategy was either overpriced or shallow. I built Brand Clarity to change that—practical, affordable, and made to make you think, so your brand doesn’t end up as one dull AI soup.
Mats Van Eccelpoel
Founder Apex Pro Studio
The toolkit behind brands that stand out
Seven chapters, 130+ exercises, templates, and founder notes. A toolkit that turns sharp thinking into daily practice for founders, brand builders and their teams.
This is not:
Brand Story
Chapter 1
Define your origin and spark. Write the story that makes people care.
Persona Builder
Chapter 2
Pin down who you serve and how they decide, so your message hits.
The Foundation
Chapter 3
Set values and principles that guide choices and keep you consistent.
Mission Maker
Chapter 4
State the change you commit to and the impact that drives you forward.
Positioning
Chapter 5
Claim the edge that sets you apart, and own the trade-offs that matter.
Experience
Chapter 6
Translate your brand into clear, consistent touchpoints people remember.
Strategy
Chapter 7
Bring it all together in a roadmap that directs every move you make.
Future updates included
Stay current with new cases, templates, and tools added over time.
Lifetime access to the Brand Clarity framework
Lifetime access to the full Brand Clarity framework, 130+ exercises, examples, and templates. Use it solo or with your team. Always in Notion, always updated.
Get a free preview
See how the framework helps you clarify your message, attract the right audience, and so much more.
Lifetime access
€200
- Full Brand Clarity Framework
- 7 chapters + lifetime updates
- Built to work solo
- Access anywhere via Notion
Founders love Clarity. Your customers too.
It aligns teams, sharpens campaigns, and gives customers a story they actually remember.
Ida from Curieus
Brand Clarity exposed blind spots I never knew I had. Now my brand is unmistakable, and new customers discover Curieus every day without advertising.
- Search CTR up by +453,33%
- Inbound leads up by +700%
Joeri from Ask Delta
This framework helped me reposition my translation services to stand out in an AI-saturated industry. Clear, personal and future ready. This rebrand sets the stage for real growth.
- Clearer positioning in a crowded market
Oona from Maghribi Mood
Brand Clarity gave me sharp insights and made my positioning so much clearer. It helped me rethink my message, refine my tone, and define what really sets me apart. Easily worth twice the price.
- Consistent tone across all channels
Sophie (starting up her business)
I started working with Brand Clarity and I’m really excited. Curious to see the full impact once I complete it. Already much better than the tools I’ve been given so far.
- Clearer structure from day one
Here’s what most people ask
What exactly do I get?
Is this in English only?
Is this a quick win or a deep dive?
Do I need branding experience?
Can I use this with a client or my team?
Can I access future updates?
Can I get an invoice?
Can I get an affiliate link?
Every strong brand
starts with clarity
Set the foundation today.
The rest follows.
Brand story
Persona builder
Foundation
Mission maker
Positioning
Brand experience
Strategy
Turn ideas into brands that make sense and money
Brand Clarity is a founder-first framework in Notion that turns scattered thoughts into a clear, usable brand strategy. For websites, decks, ads, and every decision in between.